What is Keyword Research?

It’s the process of searching for the keywords that you want to rank for. The best way to approach keyword research is to find the keywords your competitors are currently ranking for.

How do you go about this?

1. The first thing is to find those keywords by searching common search phrases that you think your prospects would be typing into Google.

2. The second thing is to think like a marketer. What keywords do you think will be the most profitable. There are also multiple free tools you can use to find keywords. Google AdWords has a free keyword tool you can use that will provide you with some common keywords and a rough estimate of how many people are currently searching for them.

Protect Your Keyword Rankings

You must protect the keywords that you already rank well for.

Since long-tail keywords are on the rise, using long-tail keywords throughout your strategy is a good idea. These long-tail keywords will be more search specific and focused, making it easier for your content to rank for long-tail queries.

Protecting all of these can help you rank for more competitive keywords and build a stronger brand.

For example, let’s say you sell interior paints. You will want to focus on keywords related to the products your prospects will be searching for. So you’re going to want to include information on your website about different kinds of interior paints, whether water or oil-based. You might even expand out your content to cover things like the best paint enamels and finishes.

So as you’re writing out content for your website, articles, and blog posts, you’ll want to include a lot of good quality content that answers questions or covers information on the various paints you offer. Then the next time someone goes to Google to ask a specific question about paint, your website will be more likely to show up in the search results.

How do you find keywords for specific niches?

Using the Keywords Discovery tool, you can find keywords that are related to your niche and tackle those keywords by writing website content that answers questions or covers the topics related to those keywords. If you are focused on the broad terms, you can use the filter search to find long-tail keywords that are related to your core business. Again, these long-tail keywords are much easier to rank well for.

There is an easy way to rank for long-tail keywords. To speed up the process, you can use Keywords Explorer’s own Keyword Tool. This tool is optimized for long-tail keyword creation and has an interface that helps to explore keywords organically, giving you instant recommendations for new keywords to add to your campaign.

Filter out your potential keywords with the Keywords Discovery tool. Now, take a look at the current rankings in the SERPs, and see what keywords are currently bringing traffic to your website.

I apologize if this article was a little rambly. I was just trying to get some of my thoughts out about keyword research.

To close, here are some suggestions to think about for your keyword research:

  • Discover keywords that are not ranking on the first page and try to rank them.
  • If they are not a good keyword to target, move on to the next one.
  • Note down the Page Authority, Domain Authority, and link counts for each website ranking for the keywords you’re targeting to get a better idea of how to help you rank better.
  • Analyze the current top 10 ranking pages to see what they’re doing to get an idea of your target market.
  • See what they are doing in terms of traffic, search results, and keyword rankings.
  • See the amount of organic traffic they are getting and the number of times they’re posting on their pages. This information will help you see if the keywords you’re targeting are right for your audience and page type.
  • See if the page meets the required minimum of content formatting, following links, and page speed.
  • Dig deep into the “Exclude URLs” section of the page to see if the chosen subdomain is adhering to the SEO best practice.

Some Of The Best Ways To Market Your Business Online

Marketing your business in today’s digital and increasingly competitive landscape has become easier than ever before. Nowadays, there are plenty of ways to actively market your business online. Below, we will be going over some of the best ways to effectively market your business online.

Ways To Effectively Marketing Your Business Online:

1. Social Media

One of the best ways to actively market your business online without having to spend much is through social media. Every business should be leveraging the marketing potential that social media offers. Social media is one of the best ways to actively market your business online because it offers a way to gain exposure, target your ideal customer, network, and even improve your branding.

Along with this, it is a great way to maximize trust with your customers by making your brand much more personable and by providing better engagement and customer service with your customers.

2. Search Engine Optimization

One of the best ways to actively marketing your business online is by getting your website to rank well. You can do this through proper SEO execution. One of the best ways to ensure that your business is able to rank well online for respective buying keywords and phrases within your niche is by setting up and maintaining a blog.

Regularly posting content to your blog is a great way to actively target buying keywords and phrases within your niche. Along with this, you can regularly guest post on other relevant blog sites to maximize exposure.

3. Pay For Ads

Another excellent way to increase your marketing efforts online is through paying for ads. You can pay for ads through Google AdWords and even Facebook Ads. By paying for ads through these services, you will be able to better target your advertising to your ideal customers.

Because these platforms have so much information regularly available for their advertisers, you will be able to pinpoint the ideal customer that you want to focus your ads on. This can help you create strategically targeted landing pages for your ad traffic which can only help to boost your conversions with your paid advertising.

4. Influencer Marketing

Another very effective way to maximize your exposure online and to boost your return on your marketing investment is by leveraging the power of influencer marketing.

Influencers have become increasingly important within the marketplace and a lot of customer’s buying decisions are based on it. Because of this, you should aim to include influencer marketing in your own marketing mix. By paying influencers to market your products and services, you will be able to improve your brand recognition throughout the marketplace and even maximize brand trust.

Influencers have already gained the attention and trust of their followers. Thus, you will automatically be able to tap into this trust through this type of strategic marketing.

5. Video Marketing

Another very effective way to get your business out there on the Internet is through the use of video marketing. Video is such a powerful medium. Every business should be taking advantage of the power of video marketing.

With video marketing, you can tell better stories about your brand and you can generate much more trust than you would with regular blog posts.

Using sites like YouTube can really help you create a much more relatable brand and it can even help you interact with your target customers regularly. Videos are easily shareable and a lot of people enjoy watching videos which make them much more likely to spread and go viral.

6. Effective Reputation Management

Another good way to actively market your business online is by engaging in effective reputation management. Reviews are everything for consumers. Because of this, you want to actively come up with a reputation management process that really focuses on getting positive feedback for your products and services as it will only enhance your brand’s perception within the marketplace.

Overall, there are plenty of different ways to effectively market your business online. Every business should be actively investing in online marketing for their business. By implementing a lot of the tips above, you should be able to dramatically improve your online marketing efforts. A combination of the different strategies above should be implemented for the most effective online marketing mix.

Your Go-To Guide To Different Types Of Online Advertising

Whether you are a small family business or a large international company, one thing is for sure; advertising can play a key role in how successful you are. In fact, a huge amount of dollars is spent on advertising year in and year out.

Indeed, people are not slow in understanding that their business can really take off if they employ the right kind of advertising at the right time.

Speaking of the right type; are you making the most of the powerful tools of online advertising?

In days gone by relying on word of mouth, advertisements in shop windows, flyers and the occasional newspaper advert were often all that was required to have a booming and successful business.

Can we say the same for running a business today?

Certainly, such forms of advertising still have a role to play and depending on the business type and size they can be a worthwhile means. However, if your advertising campaign does not include online advertising you may soon find that your bottom line is looking less than healthy and your competition has already propelled itself a long way ahead of you.

If you don’t want this to happen to you and your business it is time to familiarize yourself with the main types of online advertising and ensure that you are making the most of the ones that best suit your business type.

Don’t worry, we are going to give you a clear and concise outline now!

Having A Killer Website

Nowadays nearly everybody turns to the online world for their needs. Whether it’s a teenager looking for the latest in fashion, a young mom hoping to find more economical household goods or a granny who has the notion to order new flower bulbs for Spring.

That’s right; everyone seems to be online these days!

That means that when people search for something related to what your business offers, they need to be able to find you.

The first step to this is having a great website.

Remember, first impressions really do count. In fact, if a potential customer enters your website and is not engaged within a few seconds there is every chance that they will move on to their next choice. How can you ensure that they stay around to find out how amazing you are?

In a few words; have your website designed by a professional like Wix.com

Unless you are an expert at creating websites (which we know most of us are not) this is not a task to take on yourself. Enlist the services of an expert and you will be amazed at just how incredible your business website can be!

Make Wise Use Of SEO

Of course, having a killer website is one thing, but you need people to actually know that it exists. SEO is one of the essential tools to make this happen.

It will work to make sure that when a person searches for something related to your business, your website will come up near the top of the search engine list. This majorly increases the chances of that potential customer becoming a real customer.

Most people don’t have a good grasp of what it takes to rank their business’s website, that’s where SEO experts like, Decrypted SEO Agency, come into play. By working with a search engine optimization professional, you’ll be able to optimize your business’s website to the highest degree and get increased exposure to your prospects and close more business.

Make Use Of Social Media

Social media has pretty much taken over the world.

With people having numerous accounts and spending far too many hours each week bouncing around on social media, this is an online advertising tool that you do not want to miss out on.

Make sure that you have profiles across each of the platforms and remember it’s not just about setting up an account, you need to make sure it is constantly active. This includes regular postings which will appeal to your target audience, as well as responding to comments and creating eye-catching content.

Indeed, we know that you want your business to succeed. There is every chance that the product or service that you have to offer is something special.

However, if you don’t make use of the right advertising tools, people will never know how great it is.

Online advertising is proving very successful for many businesses, regardless of size and location. We hope that the go-to guide we have provided above will point you in the right direction to seeing your business soar like a bird!

What Are The Top SEO Factors?

Search Engine Optimization (SEO) is a tricky thing. Because the algorithms are constantly changing, there are constantly new updates forcing new SEO ranking factors. These changes are typically made to enhance the end user’s experience. Therefore, as long as you primarily focus on bettering the end user’s experience, you should be heading in the right direction.

Below, we will be going over some of the key SEO factors that you will want to think about and focus on in your strategy.

Key SEO Factors:

1. Quality Of Content

Perhaps the most important thing that you are going to want to factor into your overall strategy would be the content that you are creating and/or publishing. You want to focus on producing the highest quality content possible because the search engines are looking to rank the best content the highest within the search results.

Content is absolutely one of the most important ranking factors because it enhances the user’s experience. It has been this way for a long time and it is not expected to change anytime soon.

You can anticipate the quality of content to be a key contributor to ranking factors for a long time.

2. Mobile Optimization

Another significant ranking factor that can contribute to your high or low ranking would have to be the mobile optimization or lack thereof. Whether or not your website is fully mobile optimized is key.

You want your website to be able to effectively scale to just about any size of mobile devices because an increasing amount of people are using their favorite devices in order to browse the Internet and to search for things that they might want to purchase.

As a result, you are going to want to appeal to this increasing demographic because they are only becoming more viable.

Along with this, the search engines are catering more towards offering them an optimal experience because they understand how important mobile is to the future.

Thus, you want your website to be fully responsive and to adapt to the different sized mobile websites. That way, the websites scale effectively to the different sized mobile devices and provide a great browsing experience.

You can use Google’s Mobile-Friendly Test tool to determine how well your website is mobile optimized.

3. Keyword Optimization

Another important factor is the proper keyword targeting and optimization. In order to achieve the best possible rankings, you are going to want to be sure to focus on the right keywords when you are looking to get your website to rank as high as possible.

You are going to want to focus on getting your website to create and publish content on the right keywords and using the right keywords that are going to target your prospective target market and prospective customers.

4. Backlinks

Another major thing that you are going to want to focus on in order to really achieve the kind of ranking potential that you are likely looking for would be to focus on getting high-quality backlinks.

You want to get the highest quality backlinks because the backlinks that you are able to get are going to make a big difference when it comes to getting your website to rank as high as possible. You want the backlinks to serve as a sort of social proof that your website should be ranking well within the search engines.

The more high quality backlinks you have, the better you will end up ranking.

Overall, there is plenty that you are going to want to consider when you are trying to find the best SEO factors to focus on to boost your website’s rankings within the search engines. By following the tips above, you should be able to achieve great results with your efforts.

What is email marketing? What are Some Tips?

You own a business, and you want to market your product or service. Email marketing is the use of emails to promote your product or service. It’s used after you have successfully created a mailing list. That means that you’ve done the initial steps to get people interested in what you’re selling.

The practice of email marketing can be very useful if it’s done right. However, these days, consumers receive hundreds of such emails on a daily basis.

How do you cut through the clutter to get your message seen? Here are some tips.

1. Keep Your Emails Brief

In today’s times, as we’ve said, people are inundated with hundreds of emails on a daily basis. Many of those emails are of the email marketing variety.

Because people are short on time, they are less likely to read emails that are lengthy. Keep your emails short, every time, and get it into your potential customer’s heads that taking the time to read your emails won’t take much time out of their day.

Make it so that a person can read your email in less than a minute.

Keep it short and then be sure to include a link of where they can get more information.

Grap them with a powerful short message so that they are more likely to click the link. The entire purpose of your email is to get people to inform people and get them to buy from you.

2. Focus on One Product or One Service

Don’t try to sell everything you have in that one email. Focus on one product or one service.

Send your potential customers or current customers a powerful, short email that explains why they should buy your product or service. Then include a link of where they can purchase or get more information about that product or service.

Your other emails can cover other products or services that you have. Space everything out and focus on one thing at a time.

3. Don’t Hide Your Call to Action

That link that we keep referring to is your call to action. It’s what you need to include to get a person to buy your product or service. Without it, there’s no point in sending the email.

When you are crafting your powerful but brief email, include the call to action immediately after the content. The link should be large and bolded. It should be composed with words such as “Learn More,” or “Buy Now.”

Test different calls to actions to see what works best.

4. Make Sure Your Call to Action Takes People Directly to Your Product or Service

You’ll include a highlighted call to action after your content, but you’ll want to make sure the link takes a person directly to what you are selling. Don’t make them click additional links to get to your product or service. Make it as easy as possible for them.

Again, time is in short supply for busy people. Don’t give them a reason to leave what you’re offering.

5. Don’t Use an Image as Your Entire Email

Images are compelling for getting people interested in what you are selling, but they should not be your entire email.

Your pictures should be just part of your email.

Place one image at the start of your email and then continue with written content. Again, keep the written material short and powerful.

Follow with a clear call to action that takes a potential customer or a customer directly to your product or service.

6. Check Your Spelling and Grammar

When you are composing your content, and everything else that’s written in your email, your spelling and your grammar must be correct.

Few things turn a customer off more than a content that is filled with spelling and grammar errors.

Have your content sent to a proofreader, or, to save time, use a site that corrects content, such as Grammarly or White Smoke. Never send content to potential customers without checking it over first.

Follow these tips to improve your email marketing impact. Send emails no more than twice a week. Two many emails can turn potential customers off and make them feel like they’re being spammed. Don’t give them a reason to leave your mailing list.

Gmail was once nothings

Back before the big email providers were the big email providers, they were once small email providers.

When Gmail launched, it didn’t launch to fan fame or acclaim. It was a small experiment being put on by Google.

When AOL launched people were still questioning what this new thing called the Internet was all about.

Well, that’s what is going to happen through Mail Logins. We’re revolutionizing the way email works, and we’re launching soon!