It’s the process of searching for the keywords that you want to rank for. The best way to approach keyword research is to find the keywords your competitors are currently ranking for.
How do you go about this?
1. The first thing is to find those keywords by searching common search phrases that you think your prospects would be typing into Google.
2. The second thing is to think like a marketer. What keywords do you think will be the most profitable. There are also multiple free tools you can use to find keywords. Google AdWords has a free keyword tool you can use that will provide you with some common keywords and a rough estimate of how many people are currently searching for them.
Protect Your Keyword Rankings
You must protect the keywords that you already rank well for.
Since long-tail keywords are on the rise, using long-tail keywords throughout your strategy is a good idea. These long-tail keywords will be more search specific and focused, making it easier for your content to rank for long-tail queries.
Protecting all of these can help you rank for more competitive keywords and build a stronger brand.
For example, let’s say you sell interior paints. You will want to focus on keywords related to the products your prospects will be searching for. So you’re going to want to include information on your website about different kinds of interior paints, whether water or oil-based. You might even expand out your content to cover things like the best paint enamels and finishes.
So as you’re writing out content for your website, articles, and blog posts, you’ll want to include a lot of good quality content that answers questions or covers information on the various paints you offer. Then the next time someone goes to Google to ask a specific question about paint, your website will be more likely to show up in the search results.
How do you find keywords for specific niches?
Using the Keywords Discovery tool, you can find keywords that are related to your niche and tackle those keywords by writing website content that answers questions or covers the topics related to those keywords. If you are focused on the broad terms, you can use the filter search to find long-tail keywords that are related to your core business. Again, these long-tail keywords are much easier to rank well for.
There is an easy way to rank for long-tail keywords. To speed up the process, you can use Keywords Explorer’s own Keyword Tool. This tool is optimized for long-tail keyword creation and has an interface that helps to explore keywords organically, giving you instant recommendations for new keywords to add to your campaign.
Filter out your potential keywords with the Keywords Discovery tool. Now, take a look at the current rankings in the SERPs, and see what keywords are currently bringing traffic to your website.
I apologize if this article was a little rambly. I was just trying to get some of my thoughts out about keyword research.
To close, here are some suggestions to think about for your keyword research:
- Discover keywords that are not ranking on the first page and try to rank them.
- If they are not a good keyword to target, move on to the next one.
- Note down the Page Authority, Domain Authority, and link counts for each website ranking for the keywords you’re targeting to get a better idea of how to help you rank better.
- Analyze the current top 10 ranking pages to see what they’re doing to get an idea of your target market.
- See what they are doing in terms of traffic, search results, and keyword rankings.
- See the amount of organic traffic they are getting and the number of times they’re posting on their pages. This information will help you see if the keywords you’re targeting are right for your audience and page type.
- See if the page meets the required minimum of content formatting, following links, and page speed.
- Dig deep into the “Exclude URLs” section of the page to see if the chosen subdomain is adhering to the SEO best practice.