You own a business, and you want to market your product or service. Email marketing is the use of emails to promote your product or service. It’s used after you have successfully created a mailing list. That means that you’ve done the initial steps to get people interested in what you’re selling.
The practice of email marketing can be very useful if it’s done right. However, these days, consumers receive hundreds of such emails on a daily basis.
How do you cut through the clutter to get your message seen? Here are some tips.
1. Keep Your Emails Brief
In today’s times, as we’ve said, people are inundated with hundreds of emails on a daily basis. Many of those emails are of the email marketing variety.
Because people are short on time, they are less likely to read emails that are lengthy. Keep your emails short, every time, and get it into your potential customer’s heads that taking the time to read your emails won’t take much time out of their day.
Make it so that a person can read your email in less than a minute.
Keep it short and then be sure to include a link of where they can get more information.
Grap them with a powerful short message so that they are more likely to click the link. The entire purpose of your email is to get people to inform people and get them to buy from you.
2. Focus on One Product or One Service
Don’t try to sell everything you have in that one email. Focus on one product or one service.
Send your potential customers or current customers a powerful, short email that explains why they should buy your product or service. Then include a link of where they can purchase or get more information about that product or service.
Your other emails can cover other products or services that you have. Space everything out and focus on one thing at a time.
3. Don’t Hide Your Call to Action
That link that we keep referring to is your call to action. It’s what you need to include to get a person to buy your product or service. Without it, there’s no point in sending the email.
When you are crafting your powerful but brief email, include the call to action immediately after the content. The link should be large and bolded. It should be composed with words such as “Learn More,” or “Buy Now.”
Test different calls to actions to see what works best.
4. Make Sure Your Call to Action Takes People Directly to Your Product or Service
You’ll include a highlighted call to action after your content, but you’ll want to make sure the link takes a person directly to what you are selling. Don’t make them click additional links to get to your product or service. Make it as easy as possible for them.
Again, time is in short supply for busy people. Don’t give them a reason to leave what you’re offering.
5. Don’t Use an Image as Your Entire Email
Images are compelling for getting people interested in what you are selling, but they should not be your entire email.
Your pictures should be just part of your email.
Place one image at the start of your email and then continue with written content. Again, keep the written material short and powerful.
Follow with a clear call to action that takes a potential customer or a customer directly to your product or service.
6. Check Your Spelling and Grammar
When you are composing your content, and everything else that’s written in your email, your spelling and your grammar must be correct.
Few things turn a customer off more than a content that is filled with spelling and grammar errors.
Have your content sent to a proofreader, or, to save time, use a site that corrects content, such as Grammarly or White Smoke. Never send content to potential customers without checking it over first.
Follow these tips to improve your email marketing impact. Send emails no more than twice a week. Two many emails can turn potential customers off and make them feel like they’re being spammed. Don’t give them a reason to leave your mailing list.