If you’re planning a search engine optimization strategy for your website, you should know that keyword research is the foundation of any successful SEO strategy. Without proper keyword research, your SEO planning or strategy won’t go anywhere.
Thankfully, there are hundreds of tools available today to do thorough keyword research. However, the tools are only as good as the strategy behind your research. Here is what you need to do in order to discover keywords capable of delivering excellent value for your website.
1. Make a List of Important Topics around Your Business
You should begin your keyword research by coming up with broad topics related to your business. It will help you in discovering specific keywords that can be categorized into different buckets based on broad topics. For instance, if you run a website dedicated to cat food, your broad topics might be cat health, different types of cat illnesses, cat nutrition, wet and dry food for cats, cat vaccines and other such topics. You can also use various online tools to discover broad topics related to your website.
2. It’s Time to Discover Specific Keywords
Once you have a big list of broad topics, it is now time to discover specific keywords that fit in those topic buckets. These keywords will be real keyword terms used by people to find products and services related to your business. For instance, take the topic of cat nutrition. If you use the Google Keyword Planner or any other keyword research tool, just plug in the term in the search box and you will instantly discover thousands of keywords related to that topic.
Google Keyword Planner is one of the best tools, perhaps the very best tool available in the market for keyword research. You can use it in a variety of ways to come up with new keywords. When you log into Keywords Planner, you will find that there are 2 specific tools that are designed to be used for discovering keywords.
In one of the tools, you just need to plug in the broad keyword term and the tool will return thousands of keywords related to that topic. You can download the list and analyses it further to find keywords that are good for your business website. Another way to use this tool is to plug in the website of your competitors and find the terms related to their website. It is an excellent way to perform competition research and to find terms they are ranking for, and for discovering keywords that Google thinks their website is optimized for.
At this stage, you should also make use of paid tools. Some of the popular tools that are used by most professionals in the SEO industry include Ahrefs, SEMRush, and Link Assistant tools among others. All these paid options offer a trial period. Sign up for a trial and discover how you can use these tools to come up with thousands of keywords. One good thing about using these paid tools is that they also provide information on keyword difficulty. Keyword difficulty refers to the efforts you need to put into SEO in order to rank for these keywords. Needless to say, you would want to rank for keywords that have low competition in the organic search results.
3. Use Forums and Question-And-Answer Sites
Forums are a gold mine for discovering low competition keywords that are easy to rank for and are, probably, not targeted by many webmasters. You can use the above-mentioned tools to find keywords that particular forums are ranking for. Begin by finding several forums related to your business. Prepare a list of such forums and plug in those forums one by one into the SEO tools. It will return thousands of keywords these forums are ranking for. In this manner, you should be able to find several hundred long-tail keywords.
Question-and-answer websites such as Reddit are also a great resource for discovering new keywords people are actively searching for. Websites like Reddit have subcategories or subreddit for almost all the topics. Find these subreddits and you’ll get a first-hand look at the actual questions people are asking on topics related to your business website.
There are also free and paid tools that can help in finding actual questions people are asking online for topics you are interested in. For instance, Answer the Public is one of the popular tools used by almost everyone in the SEO industry to find questions people are asking related to a particular topic.
To conclude, there are hundreds of keyword tools available in the market at a variety of price points to discover keywords related to any topic. However, before you sign up for a paid tool, it is recommended to sign up for the trial and find how to get the best out of that particular tool. Also, you need to have a strategy in place before you start performing keyword research to get the best value for your money. Keep the above mentioned tips in mind in order to set up a strong foundation for your SEO strategy.